Dr. Harold Mayaba — The Lion Hugger
Dr. Harold Mayaba — The Lion Hugger helps individuals and organisations discover purpose, build hope and develop the resilience to move forward through challenges. Based in Nelson, New Zealand, he delivers keynotes, workshops, coaching and student programmes grounded in lived experience and practical insight.
As an applied economist, agri-food consultant, lecturer and researcher, Dr. Harold helps agribusinesses understand consumers, assess market opportunities and make informed decisions. Through H|M Agri-Food Consulting & Speaking, he brings together consumer intelligence, business strategy and purpose-led leadership to help organisations engage their people, align operations with purpose and strengthen business performance.
When purpose leads, fear bows—you can even hug a lion.
From Adversity to Purpose
Born and raised in the Southern Province of Zambia, Harold experienced a childhood marked by hardship and instability—what he often calls “natural military training.” At times, he had no fixed home and struggled to find food. Yet those difficult beginnings did not end his story.
With resilience and a determination to keep moving forward, he completed high school and continued his education, eventually earning a PhD in Applied Economics. That journey shapes his message today: purpose gives us a reason to move forward, hope helps us see possibilities, and resilience helps us keep going through challenges.
Unleash the lion within, let your roar be heard.
What We Offer
Invest in Africa
Agri-Food Consulting
Turn your ambition into a well-researched agri-food business in Africa. Dr. Harold helps Zambians and other Africans in the diaspora, alongside international businesses, assess markets, understand value chains and develop practical investment plans.
Lead With Purpose
Keynotes, Workshops & Coaching
Inspire your people with purpose, hope and resilience. Put purpose at the centre of your business through practical workshops and coaching that connect leadership, employee contribution and customer experience.
Hug your lion. Rise stronger.
Your Story Isn’t Over
Purpose, Hope & Resilience for Students
Drawing on his experience of homelessness as a high school student, Dr. Harold Mayaba helps young people recognise their worth, find purpose and take practical steps forward.
School keynotes and interactive workshops connect learning with meaningful goals and the support students need.
AI Strategy & Automation
Put AI to work for your business. We help you reduce repetitive work, improve customer service and turn market information into useful decisions.
Testimonials
Dr. Harold Mayaba’s keynote in Dubai was honestly nothing short of inspiring. His take on “Purpose-Led Growth vs. Profit-Led Growth” really broke the usual way of thinking and struck a chord with leaders from all kinds of industries. With his mix of academic insight, real-world experience, and genuine storytelling, Harold delivered a talk that was not just thought-provoking but truly moving.
He speaks with such clarity, confidence, and a rare kind of sincerity that instantly connects with the audience. Harold doesn’t just talk about purpose- he actually lives it- and that authenticity leaves a lasting impression.
Working with him for The Global Icons of Impact 2025 Summit has genuinely been such a pleasure.
Pooja Rathod – PR Advisor & Strategic Branding Consultant
Dr. Harold Mayaba exhibits confidence when addressing a diverse array of topics before audiences. His presentations at the Haven Church in Nelson have garnered praise for his storytelling skills and his ability to establish meaningful connections with his listeners.
Jonathas Newlands – Minister of Region
Dr. Mayaba is a powerhouse of encouragement; he helped me when I felt like giving up on life. It was the time I lost my father, who committed suicide. He helped me rediscover the real meaning of life and to have the courage to push on. Thanks, Harold.
Abel Mumba – Marketing Manager
Clients I have worked with
